How Using Cotton Bags Can Improve Customer Retention RatesOctober 25, 2016
It’s hard to overestimate the importance of repeat business. Sure, it’s nice to engage with customers who have never purchased from you before, but the stats don’t lie when it comes to repeat business.
In fact, your most loyal customers (those in the top 1%) will spend around 30 times more than the average consumer, and studies have indicated that just a 5% increase in repeat business can lead to profitability growing by a healthy 75%.
So, it isn’t hard to see that turning one-time buyers into loyal customers is absolutely crucial to the success of your business, but did you know that using bespoke cotton bags can help you accomplish that goal?
Here’s why they’re better than paper.
Deliver Products in Style
Most businesses can’t afford to take deliveries into their own hands, but they can do their best to alter the way that customers feel when they finally get their package through. By picking out a bespoke bag, you can offer something out of the ordinary to people when they finally get what they’ve been waiting for. This really strikes a chord, and it helps bring back some of the excitement people experienced when they first decided to buy the product.
Offering fantastic service and quality merchandise is clearly the best way to your customer’s hearts, but you can also give them more tempting reasons to revisit your website and order more. A great way to do this is by providing offers, and why not print them right onto the bespoke bag that the product gets delivered in?
Remain a Part of Customer’s Lives
If your one-time customer can’t think of the name of your company off the top of their head, it’s pretty unlikely that you will be hearing from them again. If you send out bespoke cotton bags, this isn’t something that you’re going to have to worry about. These bags last for years, and that’s exactly how long your customers will be using them. Whenever they use the bag, they will think of your company, so you’ll be indirectly marketing to them.